Don’t fight the Mini van! (I mean season)

Here are Your Quick Hits:

10 Marketing Strategies for Generation X

• In one more year Generation X will be turning 59 and a half!
• Are you marketing directly to them?
• Are you writing in their language?
• I thought this article gave a few good ideas on how to market to this generation.
• “The widespread perception that Generation X is often overlooked in favor of their generational neighbors isn’t just talk. Gen Xers themselves—a majority of them, in fact—feel frustrated that brands tend to ignore them.”

A Short History of the 60/40 Portfolio

• Depends which “expert” you follow, you’ll hear either “60/40 is dead!” or “60/40 is as reliant as ever”
• Funny how that works.
• This chart is in the article linked above and thought it was helpful.

Love this picture:

• Maybe something to use in a seminar or in some appointments to get a laugh but to speak some truth. am I right?

Not sure if this makes me feel better or worse:

• This chart is a rollercoaster in itself!
• It can either make you feel better about draw downs and pull backs that they don’t happen all that often or…
• If you are near or in retirement they happen ALL TOO OFTEN.
• I guess it depends what lens you are looking at this through.

“Somebody gets into trouble, then gets out of it again. People love that story. They never get tired of it.”

This was a line from Kurt Vonnegut from an important video I want you to watch this week.

Check out the first quick hit and let’s make our stories more engaging!

Ever read “The Keeper Test” by Erin Meyer & Reed Hastings?

I was reminded of this book recently as I have had conversations about leadership and growing your team and making sure you have the right people on your team.

If this person were to leave me, would I fight hard to keep them?

• If the answer is yes, you know you have a valuable contributor.
• If the answer is no, you know you have some work to do.

Big shout out to Cody Foster’s Recent podcast episode with his recent guest Jay baer!

Definitely give it a listen if you haven’t already, tons of great nuggets to implement today.

Here are a few that I took away:

• Always respond to customer feedback, both positive and negative, as it provides valuable market research and shows that you care about your business; Oatley effectively handled complaints by addressing them on a dedicated website, and brands should respond with humanity and leverage positive reviews to create word-of-mouth potential.
• Prioritize time and never rule out anything, as speed is now as important as price for customers; trust and empower your team for success; read “Procrastinate on Purpose” for time management; stay level-headed through success and failure; stay connected with Jay Baer through his website, research, upcoming book, and social media accounts.
• The future of marketing is about creating unique and shareable experiences that offer access, specialness, and uniqueness, while small business owners should focus on mastering their current strategies before adopting new ones.

Consumer Sentiment is at one of the lowest points it’s ever been since they started tracking it in the 70s.  

Here is an advisors perspective article to explain a little more.

What does that mean to you and your marketing?

In my opinion, what I’m seeing is people are in the “Freeze” mode. They don’t want an advisor to come along and offer a plan for the future. That is secondary to their needs now. They want to know what to do TODAY!

They are asking: What are you Mr. or Mrs. Advisor going to do this month to help me get back to where I was and back into a plan?

Action items to think about: start talking about suggestions in your marketing on action items prospects  can be taking right now in this environment. Give them FREE Value to act on right now. They want answers…then they want a plan.

If your answers help now, they’ll trust you for the plan.