“I don’t want to make any moves with the market down…” Have you heard that before?
Pause and examine the data with me.
Today (May 1st 2020) as I’m writing this, the S&P 500 is around 2830. Where was it one year ago, on May 1st, 2019? 2917. That means the S&P 500 is only down 3% from one year ago!
Why is this important? Not all, but some, prospects have frozen in their decision making based on the recent market dip. They don’t want to sell low, but how “low” they are is defined by perspective and time frame.
- Most are up significantly over the last 3, 5 and 10 years.
- The S&P index has returned (approximately):
- Last 3 years: 16% positive
- Last 5 years: 33% positive
- Last 10 years: 125% positive
Closing point is most people you’re visiting with have done very well with their investments! No one can go back to February, but we all can look at the bigger picture and do what’s best today! Be proactive, because the worst thing we can do is nothing. You’re helping them set a plan for decades-long success, not month to month!
Can you pivot the conversation with prospects?
Stay positive and intentional; taking care of the people around you!