Ever read “The Keeper Test” by Erin Meyer & Reed Hastings?

I was reminded of this book recently as I have had conversations about leadership and growing your team and making sure you have the right people on your team.

If this person were to leave me, would I fight hard to keep them?

• If the answer is yes, you know you have a valuable contributor.
• If the answer is no, you know you have some work to do.

Make it a great week!

Here are your Quick Hits:

New Digital Marketing for Financial Advisors Newsletter:

• Written by AE’s very own Collin Billau, this newsletter has some great tips and nuggets so you don’t trip over your shoe laces when trying to market digitally.
• “Understanding your ideal prospect is essential to creating effective digital marketing campaigns for retired prospects in the financial industry. By considering their interests, careers, area, cost, and pain points, you can create campaigns that resonate with your target audience and drive business to your firm.”

Fitch Downgrades U.S. Credit Rating

• Why am I putting this article in the quick hits? Well, with how often we get the question “what’s the rating on this carrier” a rating decrease is a huge deal in the insurance world, it’s an even bigger deal when the government gets one too.
• “it is the first time a ratings firm lowered its headline assessment of the U.S. government’s propensity to pay its bills on time since Standard & Poor’s in 2011 lowered its rating one notch below the top grade.”
• “Rome wasn’t built in a day, and it didn’t fall apart in a day either,” Tilley said in an interview in May, when the U.S. was facing an imminent default. “But if the two parties in Washington are going to force investors to rethink whether the U.S. will pay its bills, investors will do exactly that.”

4 Financial Tasks You Shouldn’t Put Off

• Great sharable article to use in your drips this week.
• “Here are some tasks that a) frequently fall by the wayside and b) don’t take a lot of time to rectify.”

Maps That Show Us A New Perspective

• I’m a sucker for a good chart or map that makes you say “no way can that be true!” This one has a few of those!