Quick Hits: Passion Marketing | Evolution of Financial Advice | Investing During a Recession

Big shout out to Cody Foster’s Recent podcast episode with his recent guest Jay baer!

Definitely give it a listen if you haven’t already, tons of great nuggets to implement today.

Here are a few that I took away:

  • Always respond to customer feedback, both positive and negative, as it provides valuable market research and shows that you care about your business; Oatley effectively handled complaints by addressing them on a dedicated website, and brands should respond with humanity and leverage positive reviews to create word-of-mouth potential.
  • Prioritize time and never rule out anything, as speed is now as important as price for customers; trust and empower your team for success; read “Procrastinate on Purpose” for time management; stay level-headed through success and failure; stay connected with Jay Baer through his website, research, upcoming book, and social media accounts.
  • The future of marketing is about creating unique and shareable experiences that offer access, specialness, and uniqueness, while small business owners should focus on mastering their current strategies before adopting new ones.

Here are your Quick Hits:

The Evolution of Financial Advice

  • Great article to share with prospects that gives you a good history of the stock market and how it’s portrayed to be vs. how it actually is.
  • “It doesn’t matter how great your portfolios and financial plans are if you can’t or won’t stick with them. And now that information is becoming a commodity it’s going to be even more important to filter out the noise and focus on what’s important.”
  • “Financial advice is more important than ever in a world with an abundance of choices and fewer frictions to transact.”

Managing yourself: Why it’s so hard to ask for help.

  • This is a weakness of mine and I thought this was a helpful article for myself as a leader.
  • “When you prioritize self-reliance and self-sufficiency, asking for help feels uncomfortable. Perhaps because of their family and cultural backgrounds, many people believe they should be capable of handling everything solo. Programmed to play lone ranger, they tend to struggle in situations where the emphasis is on teamwork.”
  • “SMART is an acronym for specific, measurable, achievable, relevant, and time-bound. A SMART request will detail the help you need, explain why you need it, suggest steps the people you’re asking could take, ensure that it’s within their ability to do so, and spell out when you need things done by.”

Fact or Fiction? Test Your Knowledge About Investing During a Recession

  • Fun test to send out to clients and prospects this week.
  • “This knowledge is becoming more valuable as the likelihood of a U.S. recession grows. The New York Federal Reserve estimates the probability of a recession occurring within the next 12 months at 71%, up from 6% in May 2022.”