If you want to be different – you have to be clear.
The best companies are super clear with their marketing.
Can you guess the company by just the slogan?
- Just do it
- Have it your way
- 877-Cash Now
- Melts in your mouth, not in your hand
- Your are in good hands
Clear…
What do you do so well that you can use it as a tag line?
Here are your Quick Hits:
9 New Findings on How Americans Are Preparing for a Nontraditional Retirement
· “more than half of Generation Z and millennials believe they will have a harder time saving for retirement than their parents did because of the higher cost of living.”
- “57% of americans plan to work at least part time in retirement.”
Ed Slott: 7 RMD, IRA and Estate Planning Points for 2024
- “I know a lot of advisors like to say they don’t provide tax advice, but if you touch an IRA, that means you’re doing tax planning,” Slott said. “If you advise on a Roth conversion or an IRA rollover, you’re doing tax planning. If you refuse to face the complexity and advise your clients on these issues, somebody else will step up, and they will get all that business.”
More Americans are saying “I Do.”
The Aging United States Congress
