It’s been around forever…
It’s called Perception
Everything you sell as a financial advisor is future based.
Have you noticed that?
All your products from mutual funds, to annuities, to stocks, to an all weather portfolio are all selling what you can do for them in the future.
If you sell how the software or funds or portfolios help, you sound like everyone else.
They’ve heard that before…
So, how do you help them now?
You sell how the WAY you do things is different and how it solves their problem today.
Your Process.
Your Plan.
Solving their problem.
You need to have them walk down your path, your proven process, and how they walk away with your proven product.
ACTION QUESTION: How does your proven plan, solve their problem?
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