Especially for financial advisors?
All too often your prospects do NOT know or remember what you are giving to them.
Do you remember what Jeb Bush’s campaign slogan was?
Right, because it wasn’t memorable.
BTW… It was “Jeb!” – Real Creative!
What is the value that you bring? What can you do for me?
Tell me your product that I can buy and describe in as few words as possible and make it memorable.
“No obligation second opinion” tells me nothing about what value you bring.
Give your value a name and sell the name.
