Somehow I missed it and I’m late to the party here, but apparently as of the 2019 census Millennials are the largest generation.
Not sure if you all knew this, but it was news to me. I know millennials get a bad rap by business owners and employers alike, but this also makes them the largest generational pool in the workplace.
As an employer or leader of people we might want to know how to work with millennials if we want a growing organization.
- I thought these 7 researched backed ways to manage Millinials was a solid article.
The economy and markets have been relatively quiet this week. Hopefully that’s a good thing.
Although, remember that funny stat I shared with you a few weeks ago about how the last few recessions were predicted by the Phillies winning the world series?
Welp – looks like we need to hold on to our wallets.
The retirees you work with need your leadership and guidance during this volatility.
Keep the marketing gas pedal down!
- Cory
Generational Marketing: How to Target Millennials, Gen X, & Boomers
- Love the tips inside this article on how to target certain demographics and specifically Boomers!
- “Boomers have the highest value as consumers in the market today! They spend the most money on each shopping trip, and as they are hitting retirement, they are more likely to splurge on items that aren’t on the grocery list. Surprisingly, this generation even spends the most on technology—everything from premium cable to the latest smartphone.”
- “Boomers tend to want to talk to a real person before they make a purchase—but don’t call during dinner! Marketing tactics seen as intrusive on their personal lives are not welcomed, but traditional television and newspaper ads are okay!”
Fortune: Housing market activity is crashing—and it threatens to push the U.S. into recession just like it did in 1981 and 2008
- Solid article to share with prospects in your funnel or in your media right now.
- “The Fed’s reasoning for slowing the housing market boils down to two words: demand destruction.”
Why You Might Want to Retire Soon If You Have a Pension
- Another solid article to share in your email drips or in your media this week
- “What you may not know is that your lump sum payment isn’t consistent over time. It changes every year on what the plan calls the recalculation (or revaluation) date. On this date, the plan takes the prevailing interest rates (i.e. the minimum present value segments rates provided by the IRS) and uses them to calculate the lump sum value of your benefits.”
- “These kinds of moments are rare, but they can be impactful to those who take advantage of them. There is no silver bullet to our finances. We must always consider the context and how that context might change when we make our decisions.”
The top 25 market events of the last 25 years
- Fun and interesting article to talk through in your media marketing and share in your email drip
- I didn’t realize Bitcoin came about in 2008! – learn something new today
- Apparently if you click sell on 4.1Billion you can cause a “Flash Crash” in the markets.
