Marketing is picking up and momentum is building.

Refinance opportunities are still in play, and we’re heading into the two biggest months of the year for new sales—August and September.

If you want to finish the year strong, now’s the time to push!

This week’s Quick Hits are all about understanding retirees, communicating value, timely marketing topics and staying sharp as a team.

Here are your Quick Hits:

How Wealthy Retirees Can Benefit from the Big, Beautiful Bill

• Congress may not agree on much, but when they do, it’s often big—and tax-related. This article breaks down how the “Big, Beautiful Bill” (aka the 2017 Tax Cuts and Jobs Act) continues to benefit wealthy retirees.
• Roth conversions are still in the sweet spot (but maybe not for long).
• Large standard deductions = strategic opportunity.
• Planning around expiring provisions could create urgency.

What It’s Really Like Living in the Margaritaville Retirement Community

• Margaritaville’s retirement communities are thriving—not because they offer better investments, but because they sell a lifestyle. This is marketing gold for any advisor trying to connect with retirees.

• They’re selling freedom, fun, and a tribe, not just real estate.
• The branding is emotional and aspirational.
• People don’t just want to retire—they want to belong to something.

The Future of AI in the Insurance Industry

• McKinsey just dropped a deep dive on how AI is set to reshape insurance—and many of the takeaways apply directly to financial advisors.
• AI is moving from back-office automation to front-end decision making.
• Top carriers are training models on advisor-level behavior to improve performance.
• The firms that win? They combine human trust with tech-powered efficiency.

Why People Resist Retirement

• Not every retiree is excited to stop working—and this HBR piece dives into why. Understanding this mindset can make you a better communicator, marketer, and advisor.
• Retirement often triggers identity loss, not relief.
• Many high achievers fear boredom, irrelevance, or “becoming old.”
• The solution? Redefine retirement as reinvention, not an end.