Excited to see you all in Rome next week!!

Cin Cin!

Cin cin’ is the most common way to say ‘cheers’ in Italian. This is a casual and informal toast that is commonly used among friends and family. “Salute” is another way to say “cheers,” which is more formal and is often used in more formal settings, such as a dinner party or a business event.

Here are your Quick Hits:

Marketing to Gen X

• This year the oldest Gen X is turning 59. Do you know how to market to them?
• Here are a few articles to help you see how they are different than the boomer generation.
  • Marketing to Gen X: Reaching the Lost Generation
  • What Makes Them Buy: Generation X
  • How to Market Content to Generation X in 2024
    • 76% of Generation X use social media
    • 74% of Generation X  use Facebook
    • 70% of Generation X watch YouTube
    • 74% of Gen X say that social media is an essential part of their life
    • 46% of Gen X research local businesses online every day

The Blue-State Wealth Exodus Continues

• Here is a larger economic article that I’m sure your clients will find interesting – or a great YouTube video to talk through!
• “The pandemic lockdowns accelerated flight from Democratic-run states with onerous taxes and a high cost of living. The latest data from the Internal Revenue Service shows that the exodus has continued after life got back to quasi-normal.”
• “California ranked, again, as the biggest income loser ($23.8 billion) in 2022, followed by New York ($14.2 billion), Illinois ($9.8 billion), New Jersey ($5.3 billion) and Massachusetts ($3.9 billion). The top gainers were Florida ($36 billion), Texas ($10.1 billion), South Carolina ($4.8 billion), Tennessee ($4.7 billion) and North Carolina ($4.6 billion).”
• Mr. Newsom hailed the “California dream” in his State of the State speech last week, but its crime and vagrancy are a nightmare. Buying a home is becoming harder for young people in California.

529-To-Roth IRA Rollovers: Taking Advantage Of The New Option To Move Education Savings To Retirement Savings

• Great article to use in your drip marketing this week!
• Retirees love little nuggets like this even if it’s not the strategy they need or should do.
• “529-to-Roth rollovers can still be worth incorporating into college and estate planning as a way to gift beneficiaries the “option” of putting up to $35,000 towards their retirement savings. In other words, families who want to give their kids a head start on their career and life path (but don’t want to simply give no-strings-attached cash) can now consider 529 plans as a way to provide a boost not only to their education savings, but also to their retirement savings.”
• “The key point is that while the new 529-to-Roth rollover rules may be limited in terms of how much wealth they can move into tax-free retirement funds, they can still provide real benefits – both in their intended purpose as an escape valve for people who can’t or won’t use all of the funds in their 529 plan for qualified education expense”

The presidential election shouldn’t influence how you invest, financial experts say

• With it being an election year, this piece should help calm some nerves.
• “More than half of investors (57%) surveyed by investment company Betterment said they are feeling anxious about the upcoming election.”
• “Dating back to 1928, the S&P 500 has returned an average 7.5% in presidential election years, compared to an average 8% in nonelection years, according to an analysis in March from J.P. Morgan Private Bank.”