Every August, the energy shifts.
It’s like a runner hitting the final turn and seeing the straightaway in front of them. Advisors realize they’re just over halfway to their goal—but the year is more than halfway over. That’s when focus kicks in.
Marketing starts working better. Prospects are more engaged. Teams feel the urgency—and the opportunity.
This is when the best push hard toward the finish line.
That’s why the right tools and ideas right now can make all the difference.
Here are your Quick Hits:
Healthcare Costs Climbing Fast for Retirees
Fidelity data shows that retiring at 65 in 2025 could cost you about $172,500 in healthcare expenses—up 4% from 2024. Many Americans remain underprepared: 20% haven’t considered healthcare at all in retirement savings planning.
Why it matters: HSA utilization is still low, especially among those aged 55–64. Emphasize healthcare contingency funds and tax‑advantaged vehicles to mitigate long-term risks.
U.S. Full Retirement Age Increases in August
Starting August 2025, the Social Security full retirement age rises to 66 years and 10 months for people born in 1959. Those born in 1960 or later will reach 67 by 2026.
Why it matters: Clients close to FRA need guidance on timing Social Security claims and coordinating early withdrawals or bridging income if they retire before full eligibility.
Social Security Privatization Feature Enters Policy Spotlight
The newly proposed “Trump Savings Accounts” are part of a political push toward Social Security reform. These tax-deferred accounts start with $1,000 for newborns and allow annual contributions up to $5,000.
Why it matters: Clients should track these proposals: potential structural shift in how younger generations fund and rely on retirement income.
21 AI Marketing Tools Every Advisor Should Know About
The marketing world is exploding with AI-powered tools—and advisors who tap into them can save time, cut costs, and stand out fast. From content creation to ad automation, this list breaks down 21 top tools worth exploring.
Standout Tools:
- Jasper – Long-form content writing
- AdCreative.ai – Instantly generate social and display ads
- Surfer SEO – Boost organic rankings with AI-backed content optimization
- Pictory – Turn long videos into social-ready clips in seconds
- Smartwriter – Personalize outbound emails at scale
Why it matters:
Whether you’re building authority, automating follow-up, or improving engagement—AI tools help you do more with less. Advisors who learn to wield them now will outperform in brand, trust, and traffic.